Guiding Client Discovery Conversations

Every business has cyber exposure, whether they know it or not. Asking the right questions about cybersecurity can help you uncover potential risks that your clients may have never considered. As a cyber risk advisor, you have a unique opportunity to guide your clients to that “aha” moment where cyber insurance becomes an essential coverage in the mind of the buyer.

Join us on Wednesday 23 October where Philip Cruickshank, Regional Development Underwriter, will walk you through how brokers can unlock sales success, build trust, and uncover risks clients aren’t thinking about by digging deeper with the right discovery questions. 

Sign up to learn more about:

• Asking the right discovery questions - brokers can unlock sales success by building trust and uncovering risks clients aren’t thinking about
• How consultative selling using discovery questions helps elevate discussions about cyber insurance from a purchasing decision to a risk management necessity with clients who may have been reluctant to purchase cyber insurance
• How brokers can help better align client cyber risks with cyber insurance needs by asking the right questions
• The tools and resources Coalition offers to support brokers with client conversations